Endless discussions
Marketing, Product and Sales all see the problem differently.
Free 30-minute Positioning Breakdown
Your next headline is a consequence.
Your next headline is a consequence.
Your positioning is the decision.
Before changing your homepage, rewriting your messaging, or launching your next campaign, discover whether you're solving the right positioning problem.
No preparation required
•
No sales pitch
•
One actionable recommendation
Marketing Decision
Should we change our headline?
↓
Better question
Are we solving the right positioning problem?
THE REAL CHALLENGE
Most teams don't struggle with headlines.
Most teams don't struggle with headlines.
They struggle with certainty.
When positioning isn't clear, every marketing decision feels like a guess.
Rewriting instead of learning
Headlines change every sprint, but confidence doesn't.
Plenty of data
Analytics, interviews and recordings exist, but they rarely point to one clear direction.
Pressure to move
Shipping something feels easier than questioning the strategy behind it.
AFTER THE BREAKDOWN
You'll leave with more than feedback.
Every Positioning Breakdown ends with one clear recommendation you can actually use.
01
A positioning opportunity
The biggest opportunity we uncovered together.
02
One recommendation
The direction I'd explore before changing your messaging.
03
A suggested experiment
A practical next step if the opportunity deserves validation.
04
Greater confidence
More clarity about what deserves your team's attention next.
OUR APPROACH
Better decisions start with better conversations.
The Positioning Breakdown isn't about finding answers. It's about asking better questions until the next opportunity becomes obvious.
01
Bring your challenge
Your homepage, positioning, offer, messaging or the decision that's been stuck for weeks.
02
We uncover signals
Together we'll identify patterns, assumptions and the friction preventing a confident decision.
03
Opportunity Brief
You'll receive a one-page summary with the opportunity, the reasoning behind it and the recommended direction.
IF WE FIND SOMETHING WORTH PURSUING
Not every Breakdown leads to a Decision Session.
Sometimes the biggest win is simply seeing the problem more clearly. When there's an opportunity worth validating, we'll recommend the next step together.
01
Free
The Positioning Breakdown
Together we'll uncover the strongest positioning opportunity and determine whether it's ready for experimentation.
Only if experimentation is the right next step.
🔒
Invitation Only
Decision Session
When a positioning opportunity deserves evidence, this session turns it into an experiment your team can confidently act on.
03
Team Workshop
Bring Product, Marketing and Leadership together around one validated direction.
04
Circle
Continue improving your positioning through ongoing feedback and shared learning.
WHEN MORE CLARITY ISN'T ENOUGH
Some opportunities deserve more than a recommendation.
Sometimes the next step isn't changing your messaging. It's reducing uncertainty before your team commits to a new direction.
🔒
Invitation Only
Decision Session
When The Positioning Breakdown uncovers an opportunity that deserves evidence, we'll invite you to a Decision Session.
- ✓ Turn the opportunity into a testable hypothesis
- ✓ Design one meaningful experiment
- ✓ Define success before execution
- ✓ Leave with a practical roadmap
Why is it invitation only?
Because not every challenge needs experimentation.
Sometimes The Positioning Breakdown provides enough clarity to move forward confidently.
If we believe an experiment will genuinely reduce uncertainty, we'll recommend the Decision Session as the next step.
YOUR TURN
Before you change your positioning, make sure you're solving the right problem.
The Positioning Breakdown is a free, 30-minute conversation designed to help you uncover the next opportunity worth pursuing.
No preparation required
•
No sales pitch
•
One Opportunity Brief
CONVERSATION SNAPSHOTS
Sometimes the biggest shift isn't what you change.
Sometimes the biggest shift isn't what you change.
It's what you start questioning.
Every Positioning Breakdown is designed to change the conversation before changing the website.
"We need a better headline."
↓
AFTER
"Maybe the headline isn't the problem. Maybe we're solving the wrong positioning challenge."
"Let's redesign the homepage."
↓
AFTER
"Let's understand why customers aren't connecting with our story first."
"We need more A/B tests."
↓
AFTER
"We need a stronger hypothesis before we run another experiment."
QUESTIONS
A few things you might be wondering.
Why is The Positioning Breakdown free?
Because before recommending experimentation, we first want to understand whether experimentation is actually the right next step.
Do I need to prepare anything?
No. Bring your homepage, messaging, offer or simply the decision that's been occupying your team's attention.
Will we redesign my homepage during the session?
Probably not. Our goal isn't to redesign. It's to understand whether the homepage is actually where the problem starts.
What is the Opportunity Brief?
It's a one-page summary of what we uncovered together, including the strongest opportunity, the reasoning behind it and whether it deserves experimentation.
Can anyone book a Decision Session?
No. Decision Sessions are only recommended when The Positioning Breakdown uncovers an opportunity that would benefit from structured experimentation.
How do I know if The Positioning Breakdown is right for my team?
If your team keeps revisiting the same marketing decisions— headlines, messaging, positioning, homepage, pricing or launch strategy— The Positioning Breakdown helps determine whether you're solving the right problem before investing more time or resources.